Kurt Jarchow's Blog » Off-Topic

Social Media – Build From Inside, Out

Kurt Jarchow — Fri, 02 Jul 2010 14:09:30 +0000

I heard 2 quotes the other day that I rather liked about social media:

@steverubel “You don’t need a social media strategy” – You need a brand strategy that leverages social media http://j.mp/97BBWg

@adriennewaldo “Social media is not a campaign, it’s a commitment.” Good insights from this JWT/Ad Club panel.

@steverubel “You don’t need a social media strategy – You need a brand strategy that leverages social media” http://j.mp/97BBWg

@adriennewaldo “Social media is not a campaign, it’s a commitment.” Good insights from this JWT/Ad Club panel.

Tim Sanders goes on to say “Confirm your brand promise and how you fulfill it, and find ways that social media can complement it”, which is really fundamental.

These quotes ring in my ears whenever I see a snack company challenge customers to name a new product or flavor. When that trend starts getting old [hint: it already has] what will marketing departments start doing next?

There is no social media slam dunk. Your social media adeptness is built slowly, one engagement at a time. It is build on a foundation of respect for you customers and a steady dose of humanity in your engagement. Get that right first, then get creative in your marketing strategy.

[To demonstrate my point, check out Doritos.com, which I might dedicate an entire post to. Absolutely zero engagement on their site or on any of their social pages.]

My first Google Wave Embeddy

Kurt Jarchow — Fri, 06 Nov 2009 02:29:18 +0000

Just trying this thing out… just a test folks!

Apple iTunes Making a Play for Television

Kurt Jarchow — Mon, 02 Nov 2009 18:35:57 +0000

I’m attempting to post more, and in doing so I am going to make short posts (in combination with longer, more thought out posts). This will be a short post.

Apple is rumored to try and offer TV programming at $30/month, as AllThingsD reported today. I personally cannot wait for a service like this to come out. I really don’t even care if it’s that good, I just want to stick it to my cable company.

Let’s think about that for a minute. I don’t hate my cable company, I just hate their products. I also hate I don’t have any good options for an alternative TV viewing. I would joyfully suffer these to make a point:

I would give up HD content
I would wait days for new shows
I would sit and wait for downloads

If there are a lot of people like me (and I’m guessing yes) Apple and others have a huge opportunity. Cable companies, wake up.