I was on MSNBC.com today and I noticed a nice ad from our Ministry of Health. I was intrigued; the ad sold me on the promise of health care centers on Google maps. This is something I don’t expect from our usually low-tech government.
I click the flash ad and I am presented with this page:
Maybe it is just me but if I see a nice fancy ad and then brought to a text heavy, boring listing on paragraphs I usually would just click away, but for the sake of writing I dove deeper into the content and found the Google map (the hidden “gem” was the first link “Medical Services Directory”, but you would never know unless you clicked it).
I bet there would be 50% fewer bounces if they added a simple image highlighting the content, or at the very least give it a sexier name. Our tax money at work! Wasted ad spending.
That being said the search isn’t too bad, but I would have liked to see the map bigger (the legend is twice as big as the map).
