In part 1 of my analysis on the recruitment industry I explained the challenges the industry faces by migrating to the internet. Let’s try and figure out a solution.
Recruitment agencies have an identity crises when it comes to the web. Companies like Monster and CareerBuilder (and more recently Indeed and SimplyHired) have created a successful standard for jobseekers to find jobs. Recruitment sites are playing a long (endless) game of catch-up. Realistically they will always be behind (way behind) on technology, quantity of jobs, and traffic. So, as do all great strategic thinkers, we need to figure out our strengths and their weaknesses.
Recruitment agencies have one great, underutilized, and versatile resource: recruiters. Why aren’t they contributing to the site? Let’s look at the more forward thinking IT industry for a second. I constantly check my favorite tech websites, one of them being collective blog site called Mashable.com. Much to my surprise (and horror) I saw that their lastest site addition is a job search. What business do they have selling job board space! It’s actually a great idea. I come to this website daily to read about the industry and new startup’s pitches with anticipation. I’ve gotten to know their regular posters and commented occasionally on their blogs. It’s… almost like I know them! Now, from a company I’ve come to respect, I get to browse jobs in an industry I’m obviously interest in.
Ok you obviously know where I am going with this. Recruitment agents are the boot on the ground. They know things about their job industry in their respected cities, and people want to know about it. Recruiters, as I mentioned in my previous post, are at the very best seen with suspicion by the general population. It doesn’t have to be this way! I’d agrue– now take a deep breath so I don’t blow you mind– recruitment sites shouldn’t even have a job search (at least to start out). Building relationships should be the #1 purpose of a recruitment site. (An hey, now that your essentially a content site, why not throw up a few ads?)
I love history, so I try to learn from it. Napoleon had a good size army, but their infantry guns were sad even in those times. What he had though were cannons, and lots of ‘em. He used his cannons to devastate his opponents then sent the infantry in to clean up. Trying to bring in traffic to recruitment sites using job search is like Napoleon leading with his infantry: don’t do it. Napoleon also knew to train his artillery squads well. Getting a jump start and training recruiters to write good quality content is almost as valuable as their job placement skills.
The enemy’s disadvantage? They are completely in the dark when it comes to the social internet (so far anyway). “Who you know” has always been a big deal when finding a job, and recruitment companies are in a great spot to jump on this. Giving recruiters an online personality is critical to creating new relationships so they can make create client/candidate matches. Let them leave the nest to make new connections (take Facebook off your list of no-no domains).
This is a major shift for guarded recruitment companies, because it implies a more open approach to job placement. Should a recruiter blog about that big Coca-cola bulk hire? Tradition would have the company keep this information under lock-and-key. But, in the age of free information, who are they really kidding? Unless Coca-cola specifically requests anonymity (some companies do) your competition is going to find out. The question is, who does the candidate want to represent them? The open and honest recruiter you’ve been getting inside industry news from, or the job search guys across the street? …Well the first one, of course.
The search for other revenue sources will also be a large part of recruitment in the future. There will be too many cheap options for companies to find candidates. Recruitment fees (some as high as 25% of the annual salary) isn’t practical, especially in this job climate. Getting the jump start on this bold new view of recruitment will be an absolute asset. My advice? Train your recruiters.
Well that’s all for now. I will try to update your on my drupal/solr experiences on the weekend (I got spatial geo searching to work!).
